OUR SERVICES

You know you need great marketing copy to grow sales and revenues: email campaigns with high conversion rates, customer success stories, quality blogs, the list is endless.

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The challenge is: strategically thinking through and writing those marketing copies in a way that gets the results you desire.

That’s where we step in.

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We specialize in creating marketing copies that builds your brand, tells your testimony and persuades your target audience to click, call, register or purchase.

Our skill and expertise is anchored on a solid foundation of commercial banking, strategy and business planning, management advisory and research.

Here are our most popular copywriting packages:

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Email Marketing

Electronic mail remains the most formidable form of direct marketing with B2B companies sending over a million marketing emails each week. If you would like to generate more sign-ups, leads, registrations, renewals or sales, the fastest way is to improve your email campaigns.

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Writing conversational emails that get clicks and conversions is one of my specialties. If you need client onboarding, lift notes, follow-up series, sales funnel, keep in touch series or other type of email that gets results, let’s engage.

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A typical email copywriting assignment would entail the following:

• A strategy session with you to discuss the details of your campaign, and strategize the best approach

• Assistance in planning out the email campaign, including the topic of each email

• At least two subject line options for each email.

• Engaging and motivating content for each email.

• Suggestions for images and layout that will improve conversions

Quality Blogs

Would you like to develop and share relevant, valuable and engaging content to help acquire new customers or increase business from existing customers? Quality blogging is the best way to go! Clients look for facts and figures, statistics, examples, new ideas and solutions. This is what I help you provide to your clients.

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I write articles for blogs with your target audience in mind with a view to addressing their pain points and subtly proposing solutions that your business provides. The blogs contain relevant information and trending subjects.

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Our blogging leverages on thorough research, latest best practice and psychological insights needed to attract more prospects and clients and get them excited about your business and offerings

Our typical approach to this assignment entails the following:

• An in-depth interview and strategy session with you to appreciate the subject you need covered.

• A thorough desktop research on the subject and industry.

• Crafting the article together with the topic and thereafter obtaining your concurrence

• Weaving SEO keywords into the text.

• A soft-call to action- a breadcrumb trail to your website.

Case Studies

A Case Study (AKA customer success story) is an article that tells the story of how your customer purchased your product or service and the results they got. This is therefore a testimony about a real customer, real solution and real results

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Case Studies are typically outstanding stories from your loyal clients especially those whose business and perhaps lives have been transformed significantly by your products or services.

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A typical approach to this assignment would entail the following:

• An in-depth interview session to get to understand the profile of your customer, the products and services the client bought and the experience.

• The features and benefits of the product or service and how this solved the client’s problem.

• An interview with your client so as to capture their delight with your product or service

• Follow-up questions if need be so as to tie any loose ends of the success story

• Drafting the case study and getting your concurrence and that of your subject client

• Submission of the final copy.

Have a different copywriting need?

I also strategize and write, brochures and ads, articles for social media and more.

Get in touch to discuss your project.