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Eric Kalai

Your Valued Partner for All Your B2B Copywriting Needs

Eric Kalai
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SKY EAGLE AGENCIES

What we do

At Sky Eagle, we help your business attract and maintain highly-priced and loyal clientele through well-thought-out messaging that connects with their business pulse.

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OUR SERVICES

Our specialties include email copy, web copy, articles for blogs, and social media among others. Our professional background and expertise is in financial services and management consultancy

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EMAIL MARKETING

Electronic mail remains the most formidable form of direct marketing with B2B companies sending over a million marketing emails each week. If you would like to generate more sign-ups, leads, registrations, renewals, or sales, the fastest way is to improve your email campaigns.

Writing conversational emails that get clicks and conversions is one of my specialties. If you need client onboarding, lift notes, follow-up series, sales funnel, keep in touch series or other type of email that gets results, let’s engage.

A typical email copywriting assignment would entail the following:

  • A strategy session with you to discuss the details of your campaign, and strategize the best approach

  • Assistance in planning out the email campaign, including the topic of each email

  • At least two subject line options for each email.

  • Engaging and motivating content for each email.

  • Suggestions for images and layout that will improve conversions

Image by Lukas Blazek

WEB CONTENT & QUALITY BLOGS

Would you like to develop and share relevant, valuable, and engaging content to help convert your  website visitors to loyal customers and, increase business from existing clients? Optimized articles for the web and blogs is the best way to go! Clients look for facts and figures, statistics, examples, new ideas and solutions. This is what I help you provide to your clients.

I write articles for blogs with your target audience in mind with a view to addressing their pain points and subtly proposing solutions that your business provides. The blogs contain relevant information and trending subjects.

My blogging leverages on thorough research, latest best practice and psychological insights needed to attract more prospects and clients and get them excited about your business and offerings

My typical approach to this assignment entails the following:

  • An in-depth interview and strategy session with you to appreciate the subject you need covered.

  • A thorough desktop research on the subject and industry.

  • Crafting the article together with the topic and thereafter obtaining your concurrence

  • Weaving SEO keywords into the text.

  • A soft-call to action- a breadcrumb trail to your website.

Image by Sebastian Herrmann

CASE STUDIES

A Case Study (AKA customer success story) is an article that tells the story of how your customer purchased your product or service and the results they got. This is, therefore, testimony about a real customer, real solution and real results

Case Studies are typically outstanding stories from your loyal clients especially those whose business and perhaps lives have been transformed significantly by your products or services.

A typical approach to this assignment would entail the following:

  • An in-depth interview session to get to understand the profile of your customer, the products and services the client bought and the experience.

  • The features and benefits of the product or service and how this solved the client’s problem.

  • An interview with your client so as to capture their delight with your product or service

  • Follow-up questions if need be so as to tie any loose ends of the success story

  • Drafting the case study and getting your concurrence and that of your subject client

  • Submission of the final copy.

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CONTACT

Thank you for reviewing my portfolio. Please get in touch to find out more about me and my work.

P.o.Box 100580-00101 Nairobi, Kenya

+254721687466

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